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Brand Betrayal: How Infringement is costing brand's its reputation and revenue?



Brand infringement, or the unauthorized use of a brand's name, logo, or other identifying marks, can take several forms in India. Some of the common ways in which brand infringement is happening in India include:

  1. Counterfeiting: Counterfeiting involves the production of fake or imitation products that bear a brand's name or logo. Counterfeit products are usually of inferior quality and are sold at a lower price than the genuine products. Counterfeit products are a major problem in India, and they are often sold in markets, street vendors, and online marketplaces.

  2. Trademark infringement: Trademark infringement occurs when a third party uses a brand's name or logo without authorization. This can happen when a competitor uses a similar name or logo to confuse consumers or when a supplier uses a brand's name or logo to promote their own products or services.

  3. Domain name infringement: Domain name infringement occurs when a third party registers a domain name that is similar to a brand's name or trademark. This can lead to confusion among consumers and can harm a brand's reputation.

  4. Advertising infringement: Advertising infringement occurs when a third party uses a brand's name or logo in advertising without authorization. This can include false advertising or advertising that implies an association with a brand that does not exist.

  5. Social media infringement: Social media infringement occurs when a third party uses a brand's name or logo on social media without authorization. This can include creating fake social media accounts or using a brand's name or logo in posts or advertisements.

To combat brand infringement in India, brand owners can take legal action against infringing parties. They can also register their trademarks and other identifying marks with the Indian Trademark Office to obtain legal protection. Additionally, brand owners can monitor the market for counterfeit products and take action to have them removed from circulation.

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